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Account: Global Roofing Manufacturer

Client: GAF

Document: Google Analytics 4 Playbook

  • Set-up / Settings (Google Signals-Data Storage-Data Streams)

  • Account linking & tagging via GTM 

  • Create custom events/conversions 

  • Predictive Audience Segments 

  • Custom Reports & Attribution Models 

  • Cross-Domain Tracking (Leads 2.0)

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Account: eCommerce DTC

Client: WoodVeneerHub

Document: Strategic Roadmap

Objective, Action Items, and KPI results 

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Account: eCommerce (Paint)

Client: Benjamin Moore (https://www.benjaminmoore.com/en-us)

Document: Search/Shopping rankings

Google SERP paid search and paid shopping ads top ranked in auction for max SIS%

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Universal Analytics eCommerce Dashboard 

This one-page E-Commerce dashboard includes data that gives you actionable insights to quickly make better digital marketing decisions. — Currently only supports the older version of Google Analytics (Universal Analytics)

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Account: eCommerce DTC

Client: NOOD 

Document: Strategic Roadmap

Objective, Action Items, and KPI results 

NOOD eCommerce Strategy

Account: eCommerce (Knives)

Client: Folded Steel (https://foldedsteel.com/)

Document: Strategic Roadmap

Omni-channel Media KPIs

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Projects

FawnDesign
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