Cameron O'Connor - Digital Marketing Portfolio

Below are 3 unique examples of strategic optimization. My tailored campaign development approach allows versatility when planning the objective for a Display campaign.

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(Examples)                                                                                                                                                                                                                        

For a Branding campaign focused on Brand Awareness/Recognition, Impressions may be the most important KPI 

For a Sales campaign focused on Conversions/Users, Clicks may be the most important KPI

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Client 1 - The focal point of this campaign was to achieve a balanced cost reduction in both avg. CPC & avg. CPM (increase click & impression volume)

Client 2 - The focal point of this campaign was to achieve cost reduction in avg. CPC (increase click volume) 

Client 3 - The focal point of this campaign was to achieve cost reduction in avg. CPM (increase impression volume) 

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